ATTORNEY GENERAL vs. INTERNATIONAL MARATHONS, INC. & another. [Note 1]

LYNCH, J. This is an action brought by the Attorney General against the defendants, International Marathons, Inc. (IMI), and Marshall Medoff, seeking to enforce the provisions of G. L. c. 68, Sections 21 and 23, with respect to the defendants' activities as solicitors of contributions on behalf of the Boston Athletic Association (BAA). A judge in the Superior Court granted the defendants' motion to dismiss, believing the issue to be moot as a result of his concurrent order holding that the contract between IMI and the BAA was void ab initio. [Note 2] We affirm the dismissal, although for different reasons.

The background of this case and the specifics of the contract between IMI and the BAA are explained in detail in Boston Athletic Ass'n v. International Marathons, Inc., ante 356 (1984). Briefly, the pertinent facts are as follows. The BAA is incorporated as a nonprofit corporation. Although its amended by-laws describe its purpose as the general encouragement of amateur sports and physical exercise, its main function is the presentation of the annual Boston Marathon (Marathon). The amended Articles of Organization specify that "the net earnings of the Association shall be devoted exclusively to charitable or educational purposes or for the promotion and regulation of amateur sports competition." Realizing that funds were needed to finance the Marathon, the board of governors of the BAA authorized its president to enter into sponsorship contracts. This authorization led to the contract between the BAA and IMI, a corporation organized for the purpose of carrying on the business of sales and sports promotions. Pursuant to the contract, IMI was to solicit sponsors for the Marathon. It was entitled to retain all fees paid by the sponsors in excess of $400,000. On July 15, 1982, the BAA submitted a copy of this contract to the division of public charities of the office of the Attorney General (division). It was not "filed" with the division, [Note 3] but was submitted for the division's consideration

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as to whether it was subject to the filing requirement. At the time of this submission, counsel to the BAA indicated that it did not feel filing was required, as the contract did not contemplate the solicitation of charitable contributions, because the funds received by the BAA from sponsors were in the context of commercial transactions. On September 9, 1982, the director of the division informed IMI that she had disapproved the contract with the BAA because it seemed likely that IMI's compensation would exceed the fifteen percent maximum provided by G. L. c. 68, Section 21 (a). On September 21, 1982, IMI protested the fact that it had ever "filed" the contract for the division's examination and requested a hearing to review the director's decision. On September 27, 1982, the Attorney General commenced this action alleging violations of G. L. c. 68, Section 21, for failure to file the contract with the division and of G. L. c. 68, Section 23, for failure to register and post a bond with the division prior to engaging in charitable solicitation activities. After the hearing requested by IMI, the hearing examiner issued an opinion in which she found that the BAA was a "charitable organization" within the meaning of G. L. c. 68, and that the contract between the BAA and IMI was governed by the statute. This decision was appealed by IMI and the appeal was dismissed as moot. That dismissal is affirmed this day in International Marathons, Inc. v. Attorney Gen., post 376 (1984).

1. This action should not have been dismissed as moot. An issue is moot when "[t]he parties no longer have a stake in the determination of that issue." First Nat'l Bank v. Haufler, 377 Mass. 209, 211 (1979). Although the contract between the BAA and IMI is no longer in effect, the applicability of G. L. c. 68, Section 23, does not depend on the existence of a contract. It is the act of solicitation by the solicitor that triggers the statutory

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obligations of registration and posting of a bond. [Note 4] It is not disputed that IMI did in fact solicit sponsorships for the Marathon. Whether IMI is compensated according to the terms of the contract or according to the fair value of its services, it still would have to register and post bond pursuant to Section 23 if that section applies. With respect to the alleged violation of Section 21, for failure to file the solicitation contract with the division, the judge's conclusion that it was moot was correct. Section 21 (c) refers to a "contract" or "a written statement of the nature of the arrangement to prevail in the absence of a contract." Now that the contract has been declared void, it makes little sense to say that IMI was obliged to file it with the division.

2. Although the controversy is not moot, dismissal was nonetheless proper in this case because the provisions of G. L. c. 68 do not apply to the type of activity involved here. General Laws c. 68 regulates the activity of professional solicitors of charitable "contributions." A "contribution" is defined in G. L. c. 68, Section 18, inserted by St. 1964, c. 718, Section 1, as "the promise or grant of any money or property or anything of value." A "professional solicitor" is one who solicits "contributions directly or in the form of payment for goods or services . . . for charitable purposes." Although this language is broad, it is not broad enough to include the sale of sponsorships, advertising, and promotional rights. We disagree with the conclusion of the hearing examiner that as long as the goods or services received in return for a contribution are integrally related to the purposes of the charitable organization (as promotional rights invariably would be) the contribution is charitable within the meaning of the statute. [Note 5] While we agree that getting something

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in return does not automatically disqualify a donation as "charitable," cf. Commonwealth v. Schren, 26 Pa. D. & C. 2d 275 (1961), aff'd 406 Pa. 337 (1962) (contributions made to help produce a yearbook on behalf of disabled veterans were "charitable," despite the fact that the contributors received advertising space in the book), there must be a substantial element of charitable intent. The test for determining whether a contribution is charitable for tax purposes uses the concept of quid pro quo. "[I]f the benefits received, or expected to be received, are substantial . . . greater than those that inure to the general public from transfers for charitable purposes (which benefits are merely incidental to the transfer), then in such case we feel the transferor has received, or expects to receive, a quid pro quo sufficient to remove the transfer from the realm of deductibility." Singer Co. v. United States, 449 F.2d 413, 423 (Ct. Cl. 1971).

One look at the brochure produced by IMI to send to prospective sponsors vividly demonstrates that sponsorship was being offered as a commercial rather than a philanthropic opportunity. The brochure certainly describes the race as an event of great historical, cultural, and athletic significance, but its purpose is to demonstrate to potential sponsors how the event can be used to commercial advantage. For example, one of the "Sponsorship Benefits" is described as "[i]nvolvement in a sports event which delivers a broad-based, up-scale consumer audience with substantial purchasing power." The brochure also promises that "[s]ponsors will have immediate visibility and impact throughout the nation and the world, since the Boston Marathon is the most effective and best defined international marketing opportunity in running." These are but two illustrations of IMI's solicitation practices, which clearly emphasize the benefits sponsors will get in terms of product visibility and public relations through association with the Marathon. In return for these benefits, the sponsor pays a fee. This is a commercial transaction. It is not a gift. It is a corporate opportunity. It has nothing to do with philanthropy. It is not a charitable contribution.

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Therefore, since the funds raised by IMI on behalf of the BAA were not charitable contributions, the provisions of G. L. c. 68, Sections 21 and 23, that IMI register and post a bond as a professional solicitor and that the contract between IMI and the BAA be filed with the division do not apply. The complaint of the Attorney General was properly dismissed.

Judgment affirmed.