BRENDA HAGLUND, executrix, [Note 1] vs. PHILIP MORRIS INCORPORATED.

MARSHALL, C.J. We determine in this case whether a cigarette manufacturer in a wrongful death action predicated on breach of the warranty of merchantability may assert as an affirmative defense that the decedent smoker's use of cigarettes was "unreasonable." See Correia v. Firestone Tire and Rubber Co., 388 Mass. 342, 356 (1983) (in warranty liability action, "the user's negligence does not prevent recovery except when he unreasonably uses a product that he knows to be defective and dangerous") (Correia defense). [Note 2]

Following the death from lung cancer of her husband, Stephen C. Haglund (decedent), a long-time smoker, Brenda Haglund filed a wrongful death product liability action against Philip Morris Incorporated (Philip Morris) pursuant to G. L. c. 106, § 2-314 (2) (c). [Note 3] In denying all liability, Philip Morris asserted, among other things, that the decedent's decision to begin and continue smoking its cigarettes constituted "unreasonable use" pursuant to our holding in Correia, supra. The plaintiff moved for summary judgment to preclude assertion of the Correia defense, arguing that the Correia defense should, as a matter of law, be unavailable because a cigarette is an inherently dangerous product that causes injury when used for its ordinary purpose. The judge treated the summary judgment motion as a motion to strike, denied it, and dismissed the action sua sponte. The plaintiff appealed, and we granted her application for direct appellate review. [Note 4]

We affirm the judge's denial of the motion to strike and reverse the judgment of dismissal. As we explain more fully below, the Correia defense presumes that the product at issue

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is, in normal circumstances, reasonably safe and capable of being reasonably safely used, and therefore that the consumer's unreasonable use of the product he knows to be defective and dangerous is appropriately penalized. Here, however, both Philip Morris and the plaintiff agree that cigarette smoking is inherently dangerous and that there is no such thing as a safe cigarette. Because no cigarette can be safely used for its ordinary purpose, smoking, there can be no nonunreasonable use of cigarettes. Thus the Correia defense, which serves to deter unreasonable use of products in a dangerous and defective state, will, in the usual course, be inapplicable.

However, we also agree with Philip Morris that, in certain conceivable scenarios, an individual consumer's behavior may be so overwhelmingly unreasonable in light of the consumer's knowledge about, for example, a specific medical condition from which he suffers, that the Correia defense may be invoked. The jury determine unreasonable use from the specific factual context of each case, and we are loathe to foreclose assertion of the defense as a matter of law in every cigarette-related product liability action. Because the plaintiff's motion for summary judgment on the Correia defense was brought early in the litigation, we reverse the judgment of dismissal to afford the parties the opportunity to develop more fully the evidence supporting their claims and defenses.

We summarize the relevant background.

1. Background. The decedent was born on July 22, 1948, and began smoking in 1973. The plaintiff alleged that, initially, the decedent smoked only Philip Morris's Marlboro brand cigarettes, through which he became addicted to nicotine. She also alleged that the decedent tried several times to quit smoking cigarettes. The decedent died as a result of lung cancer on May 10, 2000.

The plaintiff filed the present wrongful death action in Middlesex County in March, 2001; it was transferred to Worcester County in November, 2001, pursuant to a joint motion to sever and suspend case processing. [Note 5] The complaint alleged two counts: breach of the implied warranty of merchantability

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and punitive damages. In relevant part, the plaintiff claimed the decedent used cigarettes "exactly as intended and foreseen" by the defendant, that his death was the "direct result" of his addiction to smoking Marlboro cigarettes, that Marlboro cigarettes were defectively designed because, in 1973, when the decedent began smoking, Philip Morris could have implemented, "a safer reasonable alternative design: a non-addictive cigarette through nicotine extraction," but did not do so, and that "[a] cigarette without nicotine would be non-addictive and would [have] enable[d] the smoker to quit smoking at will, or reduce use below disease threshold levels."

In its answer, Philip Morris denied all liability. It stated that "nicotine in cigarette smoke is addictive and that cigarette smoking is addictive," that "nicotine plays an important role in cigarette smoking," that "it can be very difficult to quit smoking," that "the technology exists to reduce, but not completely remove, the nicotine content in tobacco," and that such technology existed prior to 1973, when the decedent began smoking. Philip Morris also averred that the risks of cigarette smoking are widely known, that individual decisions whether and how much to smoke vary from individual to individual, that no consensus exists in the scientific community about what constitutes a safer alternative cigarette design, and that the company's attempt to market a reduced nicotine cigarette proved unsuccessful. Philip Morris interposed forty affirmative defenses, including, as its thirty-fourth defense, the Correia defense that is at the heart of this appeal. [Note 6]

On September 1, 2004, the plaintiff sought summary judgment to preclude Philip Morris from asserting the Correia

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defense. [Note 7] The grounds for preclusion were, first, that the Correia defense is inapplicable where the product, cigarettes, "are the only consumer product in existence which when used exactly as intended, and in the complete absence of any mishaps, causes injury," and, second, the doctrine of quasi estoppel. See, e.g., Uccello v. Gold'n Foods, Inc., 325 Mass. 319, 328 (1950). The plaintiff "concede[d] and . . . stipulate[d]" in her summary judgment motion that, "if [Philip Morris] is permitted to assert the Correia defense in this case, the Defendant will prevail on the basis of this defense." After Philip Morris filed its opposition, and in an apparent attempt to remove all factual controversy from the case, the plaintiff filed the following stipulation: "Plaintiff hereby stipulates that at all relevant times hereto [the] decedent was fully aware of the risks of cigarette addiction and lung cancer from smoking cigarettes and acted unreasonably in starting to smoke cigarettes and continuing to smoke cigarettes." [Note 8]

In October, 2004, a Superior Court judge, treating the plaintiff's summary judgment motion as a motion to strike, denied it. She entered, sua sponte, a judgment of dismissal on the basis of Philip Morris's assertion of the Correia defense and the plaintiff's stipulation.

2. Discussion. We have not previously been asked to address the question posed by the plaintiff: whether the Correia defense is unavailable as a matter of law to cigarette product liability claims based on a theory of breach of the implied warranty of merchantability. Because the Correia defense is part of a comprehensive scheme of warranty liability, we begin with an overview of the relevant law.

a. Implied warranty of merchantability. The plaintiff's claim for breach of the implied warranty of merchantability is

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governed principally by G. L. c. 106, § 2-314 (2) (c). See note 3, supra. We have previously noted that, as a matter of social policy, the warranty of merchantability imposes a "special responsibility" on the seller toward "any member of the consuming public who may be injured" by its product (emphasis added). Correia v. Firestone Tire and Rubber Co., 388 Mass. 342, 354-355 (1983), quoting Restatement (Second) of Torts § 402A comment c (1965). Warranty liability is "fully as comprehensive as the strict liability theory of recovery that has been adopted by a great many other jurisdictions," Back v. Wickes Corp., 375 Mass. 633, 639 (1978), and "congruent in nearly all respects with the principles expressed in Restatement (Second) of Torts § 402A (1965)." Id. at 640. See Cigna Ins. Co. v. Oy Saunatec, Ltd., 241 F.3d 1, 15 (1st Cir. 2001) ("Actions under Massachusetts law for breach of the implied warranty of merchantability are the functional equivalent of strict liability in other jurisdictions"). The stringent responsibility placed on sellers under our warranty scheme is justified on the ground that:

"[T]he public has the right to and does expect, in the case of products which it needs and for which it is forced to rely upon the seller, that reputable sellers will stand behind their goods; that public policy demands that the burden of accidental injuries caused by products intended for consumption be placed upon those who market them, and be treated as a cost of production against which liability insurance can be obtained; and that the consumer of such products is entitled to the maximum of protection at the hands of someone, and the proper persons who afford it are those who market them. . . ."

Correia v. Firestone Tire and Rubber Co., supra, quoting Restatement (Second) of Torts, supra at § 402A comment c.

A seller breaches its warranty obligation when a product that is "defective and unreasonably dangerous," Colter v. Barber-Greene Co., 403 Mass. 50, 62 (1988), for the "[o]rdinary purposes" for which it is "fit" causes injury. "Ordinary purposes" refers to a product's intended and foreseeable uses. Back v. Wickes Corp., supra at 640. "Fitness" is a question of degree that primarily, although not exclusively, concerns reasonable

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consumer expectations. Id. at 642. Both "ordinary purposes" and "fitness" are concepts that demand close attention to the actual environment in which the product is used. The plaintiff in a design liability warranty case must prove that, at the time he was injured, he was "using the product in a manner that the defendant seller, manufacturer, or distributor reasonably could have foreseen." Allen v. Chance Mfg. Co., 398 Mass. 32, 34 (1986).

Warranty liability may be premised either on the failure to warn, e.g., Bavuso v. Caterpillar Indus., Inc., 408 Mass. 694 (1990), or, as here, on defective design. In determining warranty liability in the latter case, the relevant inquiry focuses on the product's features, not the seller's conduct. Colter v. Barber-Greene Co., supra at 61-62. [Note 9] Although the manufacturer is not expected to design against "bizarre, unforeseeable accidents," the manufacturer will be liable if its "conscious design choices"

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fail to anticipate the reasonably foreseeable risks of "ordinary" use. Back v. Wickes Corp., supra at 640, 642. Thus, warranty liability may be imposed even where the product was properly designed, manufactured, or sold; conformed to industry standards; and passed regulatory muster, and even where the consumer used the product negligently. See Correia v. Firestone Tire and Rubber Co., supra at 353, quoting Restatement (Second) of Torts, supra at § 402A comment a (warranty liability may be imposed on manufacturer "even though he has exercised all possible care in the preparation and sale of the product"); id. at 356 ("the user's negligence does not prevent recovery except when he unreasonably uses a product that he knows to be defective and dangerous"); Back v. Wickes Corp., supra at 636 (manufacturer of motor home found liable in design defect case "relied heavily on evidence that the vehicle conformed to all product safety standards prevailing in the industry" when the vehicle was manufactured). The plaintiff need only convince the jury that a safer alternative design was feasible, not that any manufacturer in the industry employed it or even contemplated it. See Marchant v. Dayton Tire & Rubber Co., 836 F.2d 695, 699 & n.2 (1st Cir. 1988) ("[t]he alternative [design] need not be in fact available . . . . The . . . test is one of feasibility." The "plaintiff's case is not automatically defeated merely because the alternative design was not being used at the material time"). To determine the adequacy of a product's design, the jury must weigh multiple factors, including "the gravity of the danger posed by the challenged design, the likelihood that such danger would occur, the mechanical feasibility of a safer alternative design, the financial cost of an improved design, and the adverse consequences to the product and to the consumer that would result from an alternative design." Back v. Wickes Corp., supra at 642, quoting Barker v. Lull Eng'g Co., 20 Cal. 3d 413, 431 (1978). We have recognized that the balance struck by the jury is ultimately a judgment about the "social acceptability" of the design. Back v. Wickes Corp., supra at 642.

b. The Correia defense. As our summary above indicates, warranty liability poses weighty burdens on manufacturers to safeguard consumers. Warranty liability, however, is not

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"absolute." Id. at 640. Tempering the manufacturer's burden is the duty of the consumer "to act reasonably with respect to a product which he knows to be defective and dangerous." Correia v. Firestone Tire and Rubber Co., supra at 355. A user who "unreasonably proceeds to use a product which he knows to be defective and dangerous" violates his "only duty" under our warranty law and thereby forfeits the law's protection. Id. When the consumer's knowing use of a product in a dangerous and defective condition is unreasonable, the consumer's own conduct has become the proximate cause of his injuries, and he can recover nothing from the seller. Id. at 356.

The Correia defense is applicable only after a plaintiff has proved the case-in-chief. Allen v. Chance Mfg. Co., supra at 34. A defendant must then demonstrate that the plaintiff "subjectively knew that the product was defective and dangerous, and that, despite that subjective belief, the plaintiff's use of the product was objectively unreasonable, and that the plaintiff's conduct was a cause of the injury." Cigna Ins. Co. v. Oy Saunatec, Ltd., 241 F.3d 1, 17 (1st Cir. 2001). The plaintiff's subjective knowledge of a product's defect need not be technically specific; "it is enough to show that the plaintiff knew the product was defective in some way, rather than showing that it knew the technical elements of the defect." Id. at 19. The Correia defense may apply even where the plaintiff's unreasonable use of the product was foreseeable. Id. at 18.

Against the standards we have just summarized, we now examine whether, as the plaintiff argues, the Correia defense should be foreclosed as a matter of law to defendants in tobacco product liability warranty claims.

c. Cigarettes and warranty liablity. The plaintiff's rationale for opposing the Correia defense as an affirmative defense is that "[c]igarettes are the only consumer product in existence which when used exactly as intended, and in the complete absence of any mishaps, cause injury." We need not consider the plaintiff's broad generalizations to conclude that, in most tobacco liability warranty actions, the Correia defense will be inapplicable, for the reasons we now describe.

The manufacture, marketing, and sale of cigarettes are, indisputably, legitimate, for-profit business enterprises. The

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United States Congress has declared the marketing of tobacco to be "one of the greatest basic industries of the United States." Food & Drug Admin. v. Brown & Williamson Tobacco Corp., 529 U.S. 120, 137 (2000), quoting 7 U.S.C. § 1311(a). We may take judicial notice that, as a for-profit enterprise and a publicly traded company, Philip Morris seeks to manufacture, market, and sell cigarettes to the general adult public in a manner intended to attract and retain as many consumers as possible. Philip Morris does not dispute that its efforts to market and sell its cigarettes to the broad general adult public is anything other than robust.

At the same time, and as Philip Morris readily admits, cigarettes are a product that cannot be used safely for the "ordinary purposes" for which they are fit, namely, smoking. The record discloses two inherent dangers of smoking cigarettes that Philip Morris does not deny. First, cigarette smoking poses serious health risks. We have previously taken judicial notice of a report by the Surgeon General of the United States released in May, 2004, that "presents persuasive evidence that smoking [cigarettes] harms nearly every organ of the human body, causes many diseases and reduces the health of smokers in general." Aspinall v. Philip Morris Co., 442 Mass. 381, 388 n.16 (2004). See Food & Drug Admin. v. Brown & Williamson Tobacco Corp., supra at 125 ("one of the most troubling public health problems facing our Nation today: the thousands of premature deaths that occur each year because of tobacco use"). Philip Morris concedes that "smoking causes serious disease, and there is no such thing as a safe cigarette."

The second danger of cigarette smoking is that the nicotine in cigarettes is addictive. An addiction is an "[h]abitual psychological and physiological dependence on a substance or practice which is beyond voluntary control." Stedman's Medical Dictionary 23 (25th ed. 1990). See Food & Drug Admin. v. Brown & Williamson Tobacco Corp., supra at 138, citing United States Department of Health and Human Services, Public Health Service, The Health Consequences of Smoking: Nicotine Addiction 6-9, 145-239 (1988) ("concluding that tobacco products are addicting in much the same way as heroin and cocaine, and that nicotine is the drug that causes addiction"). A reasonable inference

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from Philip Morris's acknowledgment that the nicotine in cigarettes makes smoking addictive is that its product was consciously designed to induce cigarette dependency in the ordinary smoker, regardless whether any individual smoker becomes addicted to cigarettes.

Because the product cannot be used safely in its ordinary-use environment, cigarette merchandising is incompatible with the Correia defense in most circumstances. The purpose of our warranty laws, as we have shown, is to encourage safe products in the stream of commerce. The duty of the consumer is "to act reasonably with respect to a product which he knows to be defective and dangerous." Correia v. Firestone Tire and Rubber Co., 388 Mass. 342, 355 (1983). But in the case of cigarette use, the consumer cannot fulfil that duty, because no nonunreasonable use of cigarettes, as they are currently designed, is possible. The social policy that animates the Correia defense -- to encourage reasonable use of products by consumers -- cannot be accomplished. The legislative intent of our warranty laws would be sidestepped were the manufacturer of cigarettes permitted routinely to escape all liability merely by proving that the plaintiff was an ordinary consumer who used its products in a manner readily foreseeable.

Philip Morris argues that consumers often elect to use products that may cause harm as a "byproduct" of normal use and for which the Correia defense presumptively is available. One can become addicted to the sugar in candy, it points out, or contract skin cancer by using suntan oil. Guns are dangerous; aspirin taken for a headache can reduce the tendency of blood to clot. These are false analogies. The fallacy in Philip Morris's argument is that in none of these examples, or others it offers, is any reasonable use of the product whatsoever foreclosed by the nature of the product itself. Sugar, suntan oil, guns, and aspirin are not inherently addictive to the general public or incapable of being used reasonably. The Correia defense is available for warranty claims for these products because the defense serves an actual purpose: to deter a consumer from knowingly using a product in a defective and dangerous (as opposed to its ordinary) condition. The consumer has a choice of using a product reasonably or unreasonably, and the defense

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penalizes the consumer for unreasonable use. It does not presume that the only safe use of a product is nonuse, a position urged on us by Philip Morris but which runs contrary to our entire scheme of commerce.

We have examined the numerous warranty cases cited to us by the parties in which the Correia defense was invoked and there is none where the defendant conceded that reasonable use of the product was impossible. See, e.g., Colter v. Barber-Greene Co., 403 Mass. 50, 61-62 (1988) (unreasonable use of twin screw sand classifier by servicing machine in dangerous manner); Allen v. Chance Mfg Co., 398 Mass. 32 (1986) (unreasonable repair of amusement ride by failing to wear goggles); Correia v. Firestone Tire and Rubber Co., supra (unreasonable use of truck tire); Walsh v. Telesector Resources Group, Inc., 40 Mass. App. Ct. 227 (1996) (unreasonable use of ladder by failure to tie it at its base); Velleca v. Uniroyal Tire Co., 36 Mass. App. Ct. 247 (1994) (unreasonable use of tire and rim by inflating sixteen-inch tire on sixteen and one-half inch rim); Chandler v. FMC Corp., 35 Mass. App. Ct. 332 (1993) (unreasonable use of defective and dangerous side climbing system on fire engine); Goulet v. Whitin Mach. Works, Inc., 30 Mass. App. Ct. 310 (1991) (unreasonable use of air hose to clean carding machine); Cigna Ins. Co. v. Oy Saunatec, Ltd., 241 F.3d 1 (1st Cir. 2001) (unreasonable use of sauna by leaving towels on heater); Chute v. Sears Roebuck & Co., 143 F.3d 629 (1st Cir. 1998) (unreasonable use of radial arm saw by walking behind saw); Venturelli v. Cincinnati, Inc., 850 F.2d 825 (1st Cir. 1988) (alleged unreasonable use of plate-shearing machine by placing hand in dangerous part of machine); Marchant v. Dayton Tire & Rubber Co., 836 F.2d 695 (1st Cir. 1988) (unreasonable use of tire by over inflation); McIsaac v. Didriksen Fishing Corp., 809 F.2d 129 (1st Cir. 1987) (unreasonable use of helmsman's chair in commercial fishing vessel); Wasylow v. Glock, Inc., 975 F. Supp. 370 (D. Mass. 1996) (unreasonable use of gun by cleaning or storing loaded gun with barrel pointed toward stomach); Perez vs. Improved Plastics Mach., Civ. A. No. 92-40066-GN (D. Mass. 1993) (unreasonable use of blow molding machine by removing guard).

Nor do we conclude, in the circumstances of this case, that

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the plaintiff's stipulation of knowing unreasonable use to be fatal. See note 8, supra. On the record before us, the plaintiff's stipulation restates the obvious: that cigarettes cannot be used safely and therefore that cigarette use is unreasonable. The stipulation that the decedent was aware of the well- publicized health risks of cigarettes merely places him in the same position as the ordinary consumer or potential consumer of cigarettes. Without more, it is insufficient to justify dismissal of the defective design warranty claim.

Our conclusion does not, as Philip Morris claims, eviscerate the Correia defense. We agree with the defendant that the "key to the Correia defense is not the care, knowledge, or intent of the manufacturer, but the duty of the user to act reasonably concerning a product known to be defective and dangerous." But where the defendant merchant affirmatively invites the consumer to use a product that cannot safely be used for its ordinary purposes, then public policy demands that the merchant bear the burden of reasonably foreseeable injuries that result from that invitation. See Colter v. Barber-Greene Co., supra at 62 n.13, quoting Restatement (Second) of Torts § 402A comment c (1965) ("public policy demands that the burden of accidental injuries caused by products intended for consumption be placed upon those who market them, and be treated as a cost of production against which liability insurance can be obtained"). If Philip Morris chooses to market an inherently dangerous product, it is at the very least perverse to allow the company to escape liability by showing only that its product was used for its ordinary purpose.

We agree with Philip Morris, however, that a defendant in a cigarette product liability warranty claim should not be entirely foreclosed from asserting the Correia defense as a matter of law. We are persuaded by Philip Morris's argument that, in certain situations, a consumer's use of cigarettes may be so overwhelmingly unreasonable as to make the imposition of warranty liability on the merchant fundamentally unfair. When a consumer, for example, begins smoking cigarettes knowing that she has a particular medical condition, such as emphysema, that is exacerbated by smoking, the Correia defense may be appropriately invoked. To succeed in interposing the Correia

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defense in such circumstances, the defendant must demonstrate that the plaintiff knew of her particular medical condition and the risks smoking posed to that specific condition at the time she began smoking. The defendant need not show that the consumer had a medical expert's knowledge of the risk; it is enough for the defendant to demonstrate that the plaintiff knew that smoking would exacerbate her specific illness. Cf. Cigna Ins. Co. v. Oy Saunatec, Ltd., supra at 19 (defendant need not demonstrate that plaintiff had technical knowledge of dangerous and defective condition).

The record before us contains no evidence that the decedent's use of cigarettes was overwhelmingly unreasonable in the manner we have described above. However, the plaintiff brought her summary judgment motion early in the litigation, when neither side had full opportunity for discovery. At that stage, the judge properly denied the motion to strike the Correia defense, but she terminated the case prematurely. We do not foreclose the plaintiff from renewing, at a later time and on a more fully developed record, her motion to preclude the Correia defense.

3. Quasi estoppel. There is no merit to the plaintiff's argument that Philip Morris should be prevented from asserting the Correia defense on the theory of quasi estoppel. Quasi estoppel precludes a party from subsequently repudiating an action to which he had previously manifested his assent and from which assent he thereby benefited. See Uccello v. Gold'n Foods, Inc., 325 Mass. 319, 325 (1950); Comins v. Sharkansky, 38 Mass. App. Ct. 37, 42-43 (1995). See generally 31 C.J.S. Estoppel and Waiver § 123 (1996) ("Where one having the right to accept or reject a transaction takes and retains benefits thereunder, he ratifies the transaction, is bound by it, and cannot avoid its obligation or effect by taking a position inconsistent with it"). It is an equitable concept based on principles of conscionability. See id. The plaintiff claims that Philip Morris's conduct in manufacturing, marketing, and selling cigarettes is "unconscionable to the highest order of magnitude." [Note 10] However, cigarettes are a legal product whose elimination from the marketplace Congress has foreclosed, and therefore the manufacture, marketing, and sale

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of cigarettes must be presumed not "unconscionable." See Food & Drug Admin. v. Brown & Williamson Tobacco Corp., 529 U.S. 120, 137 (2000) (despite known risks of cigarette smoking, "Congress . . . has foreclosed the removal of tobacco products from the market"). Nor do we find Philip Morris's manufacturing, marketing, and sale of cigarettes to comprise "assent" or "acquiescence" in the manner contemplated by the doctrine of quasi estoppel. See, e.g., Uccello v. Gold'n Foods, Inc., supra (plaintiff may not seek damages for alleged corporate mismanagement where he acquiesced in the payment of bills he challenges); Comins v. Sharkansky, supra (plaintiff's alleged acquiescence in valuation of property not clear on record).

4. Conclusion. For the reasons stated above, we affirm the judge's denial of the motion to strike but reverse the judgment of dismissal. The case is remanded to the Superior Court for further proceedings consistent with this opinion.

So ordered.